Telmap Israel Launches M8, a Smartphone navigation and location services application, powered by Swift-i traffic®, Decell's premium traffic information

TEL AVIV, February 19th, 2013 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to take a part in Telmap's new innovative location based application, M8 (Mate).



Telmap, an Intel company, announced today the launch of M8. This is the first time that Telmap is introducing its own branded and free application in Israel as its navigation services were traditionally offered to users via leading mobile operators only. M8 is already operating successfully in England, Germany and Spain and has been completely localized to the needs of the Israeli audience. The application is offered for iPhone and Android users.


The importance of service localization is in the core of both Telmap and Decell's operation. M8 is planned to assist users outside their residence, starting with planning their day, mobility on all platforms, parking, interaction with local interest points, businesses- such as restaurants, and friends.


Decell's Swift-i traffic® is a major part of M8's navigation experience, as the routing and ETA are based on its real-time traffic information, the most accurate and comprehensive data available in Israel. The information is a result of Decell's sophisticated technology analyzing and fusing different types of raw location data, such as anonymous cellular and GPS data. The traffic information is also displayed in the application on M8's map in high resolution in an off-navigation mode. Swift-i traffic® is constantly updated with all local events and incidents affecting the roads, constantly delivered to M8.


"We are very excited to take such a major part in M8", said Jonathan Silverberg, CEO of Decell. “This is the first time that Decell's excellent traffic information is so easily accessible for all major smartphone users, assisting drivers to reach their destination in the most efficient and quickest way possible" Mr. Silverberg added.


About Telmap
Telmap, an Intel company since 2011, is a world leader in mobile location-based services, providing cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.


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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i traffic® are trademarks of Decell, Inc.


Editorial Contact
Dafna Kremer