AtlasCT and Decell to Introduce Traffic Information on the Yellow Pages Map Website in Israel

TEL AVIV, December 27th, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce together with AtlasCT the incorporation of swift-i traffic® on the Yellow Pages website's mapping service in Israel.

AtlasCT specialize in maps and location-based services and technologies for mobile and web interfaces. Atlas' "Map Viewer®" is a popular flash-based mapping program designed to be implemented in internet websites. The viewer program is part of the "AtlasWeb" mapping platform, offering high resolution interactive maps. One of the major features of this platform is the ability to display rich and versatile layers of information, such as points of interest (hotels, gas stations, parking lots, restaurants, etc.) and traffic information. Swift-i traffic® is Decell's premium road traffic information, offering accurate national coverage of the real-time traffic condition on the roads. In the cooperation with AtlasCT, swift-i traffic® is fed and updated constantly on Atlas' map of Israel.


Yellow Pages Israel presents Atlas' maps as an integral part of their website. This new addition of traffic information upgrades the mapping service by allowing users to view the traffic status on the way to their desired destination while searching it on the website. Congested roads are displayed in colors directly on the roads of the interactive maps. Clicking on a colored road opens a text box with details of the specific congestion: traffic load level, exact location, average driving speed and available journalistic information. In addition, a side text table with details of all national traffic congestions is also offered.


"We are very exited to introduce Decell's real-time traffic information on Yellow Pages' popular website," said Jonathan Silverberg, CEO of Decell. "This is the first outcome of our excellent cooperation with AtlasCT, enabling us to offer advanced mapping services with real-time traffic information to both existing and new customers," Mr. Silverberg added.


About AtlasCT
Atlas is a global leader in maps and location-based services (LBS) and technologies for mobile and web. Enterprises worldwide incorporate their strong servers for Maps, Geo-services, GIS and LBS.
Atlas' rich cloud-based API's and developer tools for maps, geo-services, GIS and LBS are widely used by web and mobile developers. Home and mobile users enjoy Atlas' award-winning downloadable applications such as GPS Navigation, Social Location Sharing, Child Tracking and more.
Based in Israel, the company keeps innovating with new products and superior technology for enterprises, developers and end-users.


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About Yellow Pages Israel
Yellow Pages is the largest company in Israel offering businesses search and advertisements. Operating over than 40 years, Yellow Pages is the major advertising media for small and medium businesses. In 1995 the first Yellow Pages website was introduced, opening a new world of possibilities. As of today, about 260,000 businesses appear in Yellow Pages' various advertising platforms, making their database quota of almost 100% of the Israeli businesses. Yellow Pages' website is monthly visited by approximately two million users, making over four million searches. The website is located first in the business search category and in the opening list of the Israeli websites in terms of general exposure. Yellow Pages' cellular services are used by hundreds of thousands of customers every year.


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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer