Decell Technologies and Cellcom to Launch "*20 Fast Track" - Real Time Traffic Information Services for the Israeli Market

TEL AVIV, December 28th 2009 - Decell Technologies, the global leader in the provision of accurate real-time road traffic information, announced today that it will cooperate with Cellcom, a leading cellular operator in Israel, on real-time traffic information services, named “*20 Fast Track”.



Using Swift-i™, Decell’s new generation of traffic information, Cellcom will now be able to offer its subscribers a package of traffic-related services with accuracy and detail levels that are second to none. Swift-i™ uses multiple sources and technologies to produce the most accurate and comprehensive road traffic information available today in Israel.


The cooperation between Decell and Cellcom was a major step forward in bringing Swift-i™ to the market in Israel, as this allowed Decell to access Cellcom’s massive subscriber base. As a result of the multiple sources used by Swift-i™, the majority of vehicles on Israel’s roads serve as live probes at any point in time, enabling Decell to collect data on current road traffic conditions.


Cellcom's customers may register "*20 Fast Track" using a WAP interface, an IVR system, or a manned call center. They can then define their personal preferences, such as preferred routes and times they would wish to be alerted on. Alerts include real time MMS messages of traffic maps relevant to the user's predefined route or SMS messages with information about the exact congestion locations, delay time and event descriptions. Another option allows users to receive alerts only when irregular events occur, such as, for example, if a car crash had occurred that resulted in unusually long delays. In such an event, an automatic message will be generated to users with this predefined service.


“Decell is very excited to cooperate with Cellcom both on the side of traffic data collection as well as on the side of information distribution”, said Mr. Avi Peri, CEO of Decell. “The benefits for both sides are easily visible and we look forward to deepen our cooperation in the future”, he added.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Swift-i™ service offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Swift-i™ provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i™ are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Yarom Arad