Decell’s Real-Time Traffic Information Presented on Channel 2 News

TEL AVIV, April 4th 2007 – Decell Technologies, the global leader in the provision of accurate real-time traffic information, cooperated with Channel 2 News in order to bring to its viewers the real-time traffic situation on Israel’s highways starting on Monday evening’s Passover holiday news broadcast.


The evening of the Passover holiday is usually a very busy time on Israel’s roads, while family and friends drive to the traditional Passover dinner. Delays and congestions are the consequence on many of the main roads in the country. Channel 2 News wanted to help commuters by showing the road-traffic situation in real-time in order to allow better trip planning by calculating the correct travel time or by selecting alternative routes. By teaming up with Decell and the cellular operator Pelephone, Channel 2 News was able to graphically demonstrate on screen the real-time traffic condition on the main roads in Israel.


“The decision of Channel 2 News, the most viewed news broadcast in Israel, to show Decell’s real-time traffic information live on one of the year’s busiest days, is further evidence of the value this information is adding to the routing decisions of drivers everywhere,” said Jonathan Silverberg, Decell’s President and COO.


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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Yarom Arad