Decell Technologies and CE-Traffic Announce the Launch of Swift-i traffic®

in the Czech Republic

TEL AVIV, July 1st, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce together with CE-Traffic the commercial availability of swift-i traffic® in the Czech Republic.

The introduction of premium real-time traffic information in the Czech Republic is a result of Decell's cooperation with CE-Traffic in central Europe which started in June 2009. This is the second country in this territory that swift-i traffic® is made commercially available, following the launch in Poland earlier this year.

Swift-i traffic® is now the most accurate and comprehensive road traffic information available today in the Czech Republic, offering full flow data coverage of the entire road network, including all inter-city roads and major inner city roads. Moreover, the information contains the best available incident data such as: accidents, roadwork, hazards on the roads, etc.

"We are very excited to launch our premium traffic information in the Czech Republic", said Jonathan Silverberg, CEO of Decell. "The Czech market is constantly evolving and we are confident that swift-i traffic® will be a leading source of accurate real-time traffic information to various services," Mr. Silverberg added.

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Dafna Kremer
Tel:+972-3-6447795
dafna.kremer@decell.com