Decell Technologies Announces European Expansion at DEMO Germany 2007

Tel Aviv, October 16th, 2007 - Decell Technologies, the global leader in the provision of accurate real-time traffic information based on cellular floating car data, today announced its expansion into the European traffic information market at DEMO Germany 2007.


As the European market for personal navigation systems continues its double-digit growth, so do markets for supporting technologies like real-time traffic information. This tremendous growth is driven by falling prices but foremost by increased value added. According to a recent Goldman Sachs report, there are 4 major drivers adding significant value to traditional navigation systems: availability of accurate traffic information in real-time, existence of data on local points of information, greater ease of use including 3D graphics, and integration of Advanced Driver Assistance Systems.


Decell's Autoroute-1 is the first commercially available solution for providing real-time traffic information based on the location of mobile phones. Compared to traditional systems, which measure vehicle traffic using road sensors, cameras, designated GPS probe surveillance, or human generated reports, Autoroute-1 provides accurate traffic information in real-time, obtained from a mobile operator’s existing infrastructure. A full coverage of an entire country including all highways, inter-city, and main inner-city roads is easily achieved at a very cost-effective way.


“We have decided to make the first big step into the European market using DEMO Germany as the main podium,” says Mr. Avi Peri, CEO of Decell. “This financing and product launch platform is unique in Europe, and gives companies an opportunity to present their forward-looking technology innovations to an exclusive group of experts. We are extremely happy to be part of this event.”


“It is always a tough decision which companies to invite as demonstrators to DEMO as there are many excellent ideas, technologies, and products in the market,” said Mr. Stefan Herbert, DEMO Executive Producer. “Evaluating Decell’s Autoroute-1 real-time traffic solution, the expert committee was very impressed with the company’s ability to introduce a solution that is applicable to so many people on the road,” Mr. Herbert added.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


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Yarom Arad