Decell Technologies at First Ever DEMO Germany

TEL AVIV, October 16th, 2007 - Decell Technologies, the global leader in the provision of accurate real-time traffic information, today demonstrated its Autoroute-1 cellular-based real-time traffic information product at DEMO Germany.

DEMO is the premier launch venue for new products, technologies, and companies. For more than 16 years, DEMO has established a reputation for identifying and presenting to an elite audience the products most likely to have a significant impact on the marketplace and market trends in the coming year. Each product is carefully screened and selected by DEMO’s Advisory Board, headed by Dr. Hagen Hultzsch, former CIO Volkswagen AG and Deutsche Telekom AG.

DEMO takes place for the first time in Europe – Munich, Germany, October 15-16 2007. The first DEMO Conference took place in 1991. Since then, many companies that presented their product at DEMO have run great successes. These include: Ironport, Half.com, E-trade, Salesforce.com, Six Apart, UGOBE`s Pleo, EJAMMING, Skype, and Palm.

“Decell Technologies is extremely proud to have been selected to showcase its technology and product at the first ever DEMO in Europe and decided to use this unique opportunity to announce our European expansion strategy at this event,” said Avi Pery, CEO of Decell. “We are seeing a significant market opportunity in the European navigation market for accurate real-time traffic information. Fortis Bank from the Netherlands in their analyst reports are sharing our vision that real-time traffic information is a killer application that has the potential of changing mobility in entire countries. We believe that the penetration rates of personal navigation devices will soar from 14% at the beginning of 2007 to 95% by 2015; this represents a significant market opportunity for us.”

The Decell DEMO pitch can be seen here

About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.

For more information, visit: www.decell.com

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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.

Editorial Contact
Yarom Arad
Tel:+972-3-6447795
yarom@decell.com