Garmin Launches RDS-TMC Service in Israel and Selects Decell's Swift-i traffic® as the Traffic Information Source for its Navigation Systems

TEL AVIV, June 1st, 2011 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce that Garmin, the world’s leading satellite navigation provider, has selected swift-i traffic® to be incorporated in its navigation systems in Israel.



Prior to its launch of the service in Israel, Garmin carefully evaluated Decell’s swift-i traffic® and concluded that it is the most accurate and comprehensive traffic information source available today in Israel. The service will be provided via RDS-TMC to Garmin’s PNDs, distributed in Israel by Ronlight Digital.


Decell’s RDS-TMC service, launched earlier this year, enables the incorporation of swift-i traffic® with Garmin’s TMC-equipped navigation devices. The premium traffic content is constantly delivered and integrated in real-time with Garmin’s sophisticated navigation software. Once real-time traffic status is a factor in the routing process, the users are provided with the fastest route at any given time. Swift-i traffic® is also presented as a layer on Garmin’s maps, demonstrating the traffic flow as well as events on the roads, such as: roadwork, accidents, police presence, etc.


"We are very excited that swift-i traffic® was chosen by Garmin as the best traffic information source in Israel," said Jonathan Silverberg, CEO of Decell. “With the integration of our real-time traffic information, Garmin now offers the Israeli market premium products. Accurate real-time traffic information is the most valuable navigation feature for users as it creates dynamic routing relevant to a specific point in time," Mr. Silverberg added.


About Garmin
The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin’s products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom.

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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer