Decell Technologies to Provide Swift-i traffic® to Ituran GPS's New iPhone Navigation Application

TEL AVIV, July 1st, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce the provision of swift-i traffic® to Ituran GPS's new iPhone navigation application in Israel.



Ituran Ltd. (NASDAQ:ITRN) is a leading company in its field, providing advance location and protection service to drivers and specializing in car-theft prevention, location of stolen vehicles, navigation, provision of roadside information, and roadside assistance. Ituran operates worldwide, with over 500,000 subscribers. Ituran GPS, the Ituran navigation division, is focusing on delivering drivers a complete package of navigation devices, software, and services.


Ituran GPS is now launching a new navigation application designed for Israeli iPhone users. In this cooperation Decell feeds swift-i traffic®, premium real-time traffic information, into the navigation application. Swift-i traffic® is the most accurate and comprehensive real-time traffic information available today in Israel. The integration of swift-i traffic® with Ituran's advanced navigation capabilities, provides users with smart routing by offering the fastest route rather than the shortest one.


"We are very excited to be chosen as the traffic information provider by Ituran," said Jonathan Silverberg, CEO of Decell. "Ituran GPS's advanced iPhone navigation application is now significantly upgraded with the integration of our premium road traffic information," Mr. Silverberg added.


About Ituran
Ituran provides location-based services, consisting predominantly of stolen vehicle recovery and tracking services, as well as wireless communications products used in connection with its location-based services and various other applications. Ituran offers mobile asset location, management & control services for vehicles, cargo and personal security, and radio frequency identification products for various purposes including automatic meter reading, electronic toll collection, electronic security seals and electronic weigh stations. Ituran holds approximately 75% of the market share in stolen vehicle recovery services in Israel. Established in 1995, Ituran has approximately 760 employees worldwide, provides its location based services in Israel, Brazil, Argentina and the United States and sells its products in those countries as well as in China and South Korea.


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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer