Decell to Provide Swift-i™, the New Generation of Traffic Information, to Orange GPS Service in Israel

TEL AVIV, January 1st, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce the provision of the new generation of real-time traffic information to "orange GPS", powered by navigation system.


Orange, a leading cellular provider in Israel, offers "orange GPS", an advanced cellular navigation solution. This service is based on Locationet's technology and incorporates Decell's Swift-i™ traffic information into the navigation system. Swift-i™ uses multiple sources and technologies

to produce the most accurate and comprehensive road

traffic information available today in Israel.


Real-time traffic information has been acknowledged as the most valuable addition to navigation services, providing it's users with the fastest route in real-time, rather than the shortest one.


"Decell is excited to provide the most accurate real-time traffic information to orange GPS," said Jonathan Silverberg, CEO of Decell. "We believe that our cooperation with Locationet supports and strengthens Orange's emphasis on content and data," Mr. Silverberg added.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Swift-i™ service offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Swift-i™ provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i™ are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer