Recommendations for 255 New Locations of Speed Cameras in Israel were made based on Decell's Speed Analysis Survey

TEL AVIV, July 15th, 2014 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to contribute its rich data and analysis services for making the roads in Israel safer.



As part of its ongoing cooperation with Or Yarok, the association for safer driving in Israel, Decell performs periodic driver speed analysis surveys. The surveys are based on Swift-i traffic®, Decell's premium traffic information, which is archived and consists of 24/7 speed data for all road segments in Israel. Using the most updated data, Decell conducts a designated analysis of the actual driving speeds along highways, inter-city roads and major urban roads in free flow conditions.

The results of the latest driving speed analysis were recently used as a major input for a research conducted by a team from the Technion, Israel's top academic institute of technology. Led by Professor Shlomo Bekhor and Smadar Morik, the goal of the research was to examine and optimize the current distribution of speed cameras in Israel. The effectiveness of speed cameras in reducing car accidents has been proven around the world in many prior researches, showing that in places where they were installed a 20% reduction of car accidents with casualties was achieved. The Israeli Police's database examples even a higher percentage of 26% in such spots.

The Technion's research crossed referenced Decell's speed data and records of traffic accidents in order to identify and examine the correlation between the two. As a result, 280 high-risk locations were identified. Out of these 280 spots, only in 25 are cameras installed today. This means that the research found 255 new spots where high speed causes a significant amount of car accidents and there is currently no effective enforcement.

"I call the Minister of Public Security to adopt the recommendations of the research and install speed cameras in the recommended places," said Mr. Shmuel Aboav, CEO of Or Yarok, "This project has to be transparent to the public, as are the places of the cameras, to avoid feelings of money profit intensions by the public. The cameras should stand out and be placed only in spots where there is a direct correlation between the driving speed and the road accidents".

"We are very happy that our technology is used to promote such important causes as reducing the number of car accidents in Israel," said Jonathan Silverberg, CEO of Decell. “The growing availability of accurate data enables decision makers to carry out founded recommendations in the process of making the roads in Israel better and safer," Mr. Silverberg added.


The publication of the research can also be found on Or Yarok's website (Hebrew)


About Or Yarok
The Or Yarok Association for Safer Driving in Israel was founded in 1997 due to recognition of the critical importance of the uncompromising struggle against traffic accidents and the importance of community involvement in the struggle. The declared goal of the association is to minimize the number of casualties in traffic accidents as much as possible and to affect a change in Israel’s driving culture. Since its foundation, the association has sparked a genuine revolution in public awareness, in the field of road crashes, both in terms of its direct activity and in the encouragement that this activity has given to other organizations involved in this field.
For more information, visit:


About Decell
Decell Technologies Ltd. is a privately owned company founded in 2000 and registered in Israel. Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced Swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Decell's unique patented technology and advanced architecture enables providing with state of the art tools for improving the efficiency of a road network at every level.


For more information, visit:


  #     #     #  


Decell, Autoroute-1 and Swift-i™ are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer