Pelephone launches new driver services based on Decell's technology

TEL AVIV, January 22th 2006 - Pelephone communications, a leading cellular communication provider in Israel, launched today its new drivers' services package. Branded as *123, a set of driver oriented mobile services will be marketed to all of Pelephone's users. The package will include GPS voice navigation, location based traffic alerts, real time traffic based route guidance and call center driver assistance. All the above services are based on Decell's innovative technology, mainly the newest release of the Autoroute-1 system, the world's first commercial mobile network based traffic information collection system. In addition Speed trap warnings are also offered to the users. Pelephone has long ago defined the driver community as a central focal point for new services, and spent much effort to develop designated services for them. Pelephone currently offers the widest range of driver oriented services than any other mobile operator in Israel and perhaps also in the world. Pelephone believes that not only will the new services largely increase customer satisfaction and loyalty; they will also become a significant revenue source and the package is expected to be one of the leading value added services. The launch of the service is accompanied by a large marketing campaign across many media channels.


"We believe that with our new navigation service we will be able to maintain and strengthen our position as the leading provider in the field of Value added services and mobile services for the driver", says Mr. Eilon Agam, Pelephone's VP Value Added Services. "We are very pleased with the system developed by Decell and we are looking forward to launch additional new services based on their innovative technology." added Mr. Agam.


"Working with such an innovative operator like Pelephone enables us to further develop our technology, and to continue and offer the best solutions for traffic information needs to our customers." says Mr. Jonathan Silverberg, Decell's COO. "The launch of the drivers' services package proves once again the growing need for driver based services and the large confidence in Decell's solution shown by its longest running customer." added Mr. Silverberg.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Yarom Arad