Decell Introduces Nationwide RDS-TMC Service in Israel

TEL AVIV, February 1st, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce the commercial launch of its nationwide RDS-TMC service in Israel.


Traffic Message Channel (TMC) is an application of the FM Radio Data System (RDS) used for broadcasting real-time data. Decell's RDS-TMC network uses "silent" FM data channels of several leading regional radio stations, thus offering national coverage.


The RDS-TMC network enables transferring Decell's premium road traffic information directly to TMC-equipped devices. TMC-enabled navigation systems, for example, will now be able to instantly exhibit Decell's real-time swift-i traffic®. Moreover, the traffic information can be included as an integrated factor in the navigation calculations, offering its users nationwide dynamic route guidance. The distribution of swift-i traffic® relies on Decell's TISA certified TMC location table number 36.


"We are very excited to launch our national RDS-TMC service in Israel," said Jonathan Silverberg, CEO of Decell. "This enables our current and future navigation customers to easily integrate Decell's premium traffic information and provide their users with smart routing based on the accurate real-time condition on the roads," Mr. Silverberg added


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i® are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer