Decell Technologies Ltd. to Provide Real-Time Traffic Information to StreeTV Electronic Billboards

TEL AVIV, May 1st, 2006 - Decell Technologies, the global leader in the provision of accurate real-time traffic information, today announced a marketing cooperation with Hertz Car Rental and Rapid vision the operator of StreeTV.


Hertz is well established in Israel but the company wanted to increase its attractiveness to business operators. The marketing challenge was to convince business decision-makers to give the brand a call. The key target audience are not only the men and women in charge of commercial car fleets but also the drivers who experience the service.


Research indicated the key issue for the target audience was “time”. The communication would have to prove to these prospects that their time was as valuable to Hertz as it was to them. The trouble was that the time when they might be most receptive to such a message would be the time when they were most pressed for time. If Hertz could provide help at such moments then it would increase the chance of becoming a business partner.


The media solution to this challenge was to help drivers navigate the busy streets. It would bring updated traffic information customized to each and every individual screen at key junctions. Reports and alternative route recommendations would be brought to drivers by Hertz and backed up the brand’s slogan – “Your time is valuable to us”. The execution ran on 11 different screens.


Research among the target audience after a month on air showed 34% awareness and 83% of them felt positive about the brand. The campaign has been extended as a result of this positive feedback.


Street TV, the operator of the screens teamed up with Decell in order to provide each one of the 11 different screens real-time traffic information regarding roads in its vicinity thereby making the information both accurate and relevant.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Yarom Arad