Decell, Pelephone and Telmap to Cooperate in Israel

TEL AVIV, July 1st, 2008 - Decell Technologies, the global leader in the provision of accurate real-time road traffic information based on cellular event data, is proud to announce that it will start delivering real-time traffic information to Israel’s “Pelephone Navigator”, the Pelephone branded version of Telmap Navigator navigation services.


"Pelephone Navigator" is the most popular off-board navigation solution in Israel. It is based on technology provided by Telmap, a leader in mobile navigation and mapping. With this new cooperation, Decell will feed real-time traffic information into the "Pelephone Navigator", covering the entire road network of Israel. This will make the navigation service one of the smartest around as it will allow subscribers to choose the fastest rather than the shortest route.


The "Pelephone Navigator" service leverages the capabilities of Pelephone’s CDMA / EVDO network and the growing availability of GPS phones, by enabling access to feature rich GPS-based mobile navigation from a cellular phone with no need to add an external GPS device. The service was launched on BREW and Windows Mobile platforms is now available pre bundled on every 3G device Pelephone that sells. The launch of "Pelephone Navigator" in May 2006 brought about a significant boost in Pelephone's sales. Supported by an aggressive marketing campaign, the service became an instant success drawing in tens of thousands of subscribers within the first few months since its launch.


“We are very excited to provide our accurate real-time road traffic information directly to the “Pelephone Navigator” service in Israel”, said Mr. Avi Peri, CEO of Decell. “Our commitment to providing traffic information to a variety of market segments is being rewarded by an increasing number of partnerships such as this one with Pelephone and Telmap.”


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


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Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


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