Decell Announces the Provision of Swift-i™, the New Generation of Traffic Information, to all 'Telmap Navigator' Services in Israel

TEL AVIV, March 29th, 2010 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce the provision of the new generation of real-time traffic information to Israel’s Pelephone, Cellcom, Orange and Mirs Navigators, all supported by the Telmap Navigator navigation services.



Pelephone, Cellcom, Orange and Mirs, the four cellular providers in Israel, offer popular off-board navigation solutions based on Telmap's technology. In the cooperation with Telmap, an international leader in mobile navigation and mapping, Decell feeds Swift-i™ traffic information into the navigators. Swift-i™ uses multiple sources and technologies to produce the most accurate and comprehensive road traffic information available today in Israel. The addition of real-time traffic information makes the navigation service one of the smartest around, allowing subscribers to choose the fastest rather than the shortest route.


"Decell's cooperation with Telmap is an ongoing success ever since traffic information was incorporated in the 'Pelephone Navigator' in 2008," said Jonathan Silverberg, CEO of Decell. "With this expansion of our joined activities, Swift-i™ traffic information is now accessible to all cellular navigation subscribers in Israel," Mr. Silverberg added.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Swift-i™ service offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Swift-i™ provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i™ are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer