Telmap Israel Launches a New Version for its Smartphone Navigation Solution, with full Integration of Swift-i traffic®, Decell's premium traffic information


TEL AVIV, December 27th, 2011 - Decell Technologies, a global leader in the provision of real-time road traffic information, is proud to announce that its latest release of swift-i traffic® has been fully integrated by Telmap Israel and is now available for all smartphone users.



Swift-i traffic® is Decell's premium traffic information, providing real-time, historical and predictive traffic content. It examples very high accuracy levels, high availability and coverage of the complete road network in each country. Swift-i traffic®'s latest release in Israel includes extended coverage of urban roads as well as real-time traffic information on ramps and specific lanes (e.g. the fast lane on road 1). Moreover, it now provides an advanced Estimated Time of Arrival (ETA) for all road types, including urban roads where producing such accurate estimation is extremely challenging.


Telmap is the leading smartphone navigation solution in Israel, supporting the navigation service provided by all cellular operators: Pelephone, Cellcom, Orange and Mirs. In this new smartphone version, Telmap had invested greatly in the integration of Decell's premium traffic information and thus provides its users with the most comprehensive real-time coverage. The combination of Telmap's navigation and swift-i traffic®, enables the provision of the quickest route available at any place and in any time. Another significant traffic related upgrade is the new colorful visualization of the real-time data on Telmap's map. In this manner users can easily observe the situation on the roads once activating Telmap's application, even when no routing is preformed. 

"The new version of Swift-i traffic® in Israel is without doubt the most detailed and accurate traffic information source in Israel," said Jonathan Silverberg, CEO of Decell. “We are very excited with Telmap's new

release which integrates our extended traffic coverage and updates, improving the navigation experience for close to a million users," Mr. Silverberg added.


About Telmap
Telmap is a world leader in mobile location-based services. Telmap has established a solid reputation for providing its customers, the mobile operators, with innovative, value-added location-based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant offers, in order to generate new business opportunities and revenue streams. With the market now fully primed for mobile location-based services – due to 3G infrastructure, availability of advanced, GPS-enabled handsets and a high level of user awareness – Telmap’s unique approach to local search, location-based social interactions, and location-based retail offerings in addition to its extensive expertise in navigation, mapping, routing , content exploration and discovery, perfectly positions it to lead the charge toward mass adoption of mobile location-based service


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About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status. Decell's advanced swift-i traffic® service offers the navigation, transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that swift-i traffic® provides state of the art tools for improving the efficiency of a road network at every level.


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Decell, Autoroute-1 and Swift-i™ are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Dafna Kremer