Decell Technologies Names Yarom Arad Vice President of Business Development

TEL AVIV, April 1st, 2007 - Decell Technologies, the global leader in the provision of accurate real-time traffic information, today announced the appointment of Yarom Arad as vice president of business development.


Mr. Arad has more than 12 years of hands-on experience growing technology start-ups internationally. In August 2005, he founded Boxberg Investments, a private company specializing in providing Israeli technology start-ups with a variety of business development services. Prior to this, Mr. Arad was heading the sales activities in EMEA and APAC for IT-security start-up Imperva, a pioneer and leader in the field of Application Security. Prior to that, Mr. Arad was leading the European expansion efforts for Radware Ltd. (NASDAQ: RDWR), a world leader in Internet Traffic Management solutions. Mr. Arad has an MBA from The Wharton School.


“The management team at Decell is very excited to welcome a high caliber business development professional like Yarom with his years of worldwide experience. His understanding of the European business landscape will undoubtedly help the company penetrating new markets in Europe,” said Avi Peri, Decell’s CEO.


“I am extremely happy to join Decell in such an exciting time for the company. As navigation and location services enjoy fast-growing adaptation rates across the world, so does demand for accurate and real-time traffic information as a complimentary product. Decell is both a technological as well as commercial leader in this space and I am excited to help the company expand its activities across Europe,” said Mr. Arad.


About Decell
Decell Inc. is a privately owned company founded in 2000 and registered in Delaware, USA. With a fully owned Israeli subsidiary, Decell Technologies Ltd., Decell leverages its unique technology to provide reliable and qualitative information on traffic status, while minimizing costs. Decell's advanced Autoroute 1 offers the transportation, mobile, and media markets real time accurate traffic information. Our unique patented technology and advanced architecture means that Autoroute 1 provides state of the art tools for improving the efficiency of a road network at every level.


For more information, visit:


  #     #     #  


Decell and Autoroute-1 are trademarks of Decell, Inc.

All other brand or product names are trademarks or registered trademarks of their respective holders.


Editorial Contact
Yarom Arad